5 ChatGPT Features That Will Improve Your Content Writing Process

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Here are 5 ChatGPT features that will improve your content writing: Anyone who’s tried “write an article about [topic]” as a prompt to ChatGPT will tell you the truth: ChatGPT can’t write well at all. That’s not a secret. If you doubt me, ask it or any AI writing tool to write a blog post. It will crank out very bad content that no real human will like reading.

Yet I’m still a ChatGPT fan. It saves me a ton of time and makes my job as a busy content creator a little easier. Here are five surprising non-writing applications I love using ChatGPT for.

1. Title optimization

Titles used to take me about an hour a week—email subject lines, article titles, and journalistic pitch subject lines. Now they take me about five minutes.

I use ConvertKit as my email provider, which has a really neat A/B subject line tester. This helps me with my content strategy. I usually send my best ideas to you in email format first and use that to test out which title is best.

Would it surprise you to learn that I used ChatGPT to come up with the second title option?

I am not a great title person—I always have to run them by my friends and family, so it is a relief to use ChatGPT for it instead. I may not love what it comes up with all the time, but at least those title variations give me a place to start.

Title optimization CHATGPT

2. Coding tables in Squarespace

I can’t even provide a time estimate for this because it wasn’t really possible for me pre-ChatGPT.

I love to put tables in my articles! This makes them more accessible for people who use screen readers. Plus, they make articles easier, more digestible, and more valuable for all readers. The problem is that Squarespace, my website provider, likes writers to use HTML to code their tables. It doesn’t have a native table feature.

You know who knows HTML? Not me.

I used to create the table in Google Docs, take a screenshot, and paste it into my article. But then I discovered that ChatGPT can easily develop the HTML needed to craft a table. Not only that, but it’s incredibly simple to do. Just write a table in Google Docs or Sheets, paste it into ChatGPT, and ask it to be reformatted into HTML.

Even better, if you don’t love the output, you can tweak it with just a few adjustments.

Naysayers may claim this is stealing work from programmers. But here’s the thing: I’d never pay a developer to code a single HTML table in my article. I would pay one to design my website, but not for a one-off job like this. So all this means is that I have new functionality to offer my readers.

Here’s the ChatGPT-coded table:

ChatGPT-coded table

3. Summarizing long articles

Especially for my gig writing bylines, sometimes I have to read really long articles. And sometimes, especially in the beginning stages of research or writing, I prefer to outsource that to ChatGPT. This used to take me up to 20–30 minutes, but now I can “read” an article in 2–3 minutes. Later I’ll go back and carefully read the whole thing, but at the start, it’s good to get a quick grasp on the salient details.

For example, I’m currently working on an article about the best backends for React. Pretty complex topic. Luckily, I can get a quick start on understanding it by asking ChatGPT to summarize a few of the most popular articles on the subject.

The main thing to keep in mind is that the free version of ChatGPT can’t access the internet, so you’ll need to copy-paste the article. Plus, ChatGPT can only read up to about 2,000 words.

If the article is longer than 2,000 words, you can either:

  • Just paste it in parts.
  • Pay for ChatGPT Plus for $20/month, or
  • Paste the link into Bard, which is internet-connected and can read web pages.

4. Examples

Research used to take me 1–2 hours per article. Now it takes closer to 20–30 minutes.

I have a gig ghostwriting bylines for a PR company that deals with a lot of techy companies—NFTs, crypto, IT, health tech, fintech, and so on. A lot of times, I will simply not have the relevant industry knowledge to insert useful, relevant examples to help liven up my article. And clients don’t always have the time to hop on a call and give me a list of examples or anecdotes.

Normally, I would try to find something on Reddit or another forum. But with half of Reddit dark right now thanks to protests over Reddit jacking up their API prices, it’s harder to find those. Instead, I ask ChatGPT for examples.

This still needs to be checked, of course. I’ve written about what happens when you just blindly trust anything ChatGPT says in an industry you’re not familiar with. But again, it provides a decent starting point.

5. Editing checklist

Last but not least, I like to use ChatGPT to look over my work. Editing used to take me 30–40 minutes per article. Now I can do it in 5–10 minutes.

Now, you can’t just say, “Hey, ChatGPT, make this better.” But you can ask for specific things.

I use ChatGPT to look for:

  • Passive voice usage “Please find instances of passive voice in this article.”
  • Tone. “Is this article informative, friendly, or casual? If not, show me the areas where the tone does not match.”
  • Flow. “Does this article flow from one point to the next?”
  • An overall check. “Pretend you are a professional editor at a large publication. A writer just submitted this article. [Copy-paste article.] What feedback would you give based on standard best practices for technical writers?”

Final thoughts

Overall, the main things you should keep in mind when using ChatGPT are:

  • It can’t produce creative long-form text. Don’t try. It’s a waste of your time.
  • It can be useful to remove a lot of the drudge work you do in your day-to-day.
  • More specific is better. “Critique this” is bad. “Critique this like you’re an editor at X magazine” is better. “You are a professional editor at X magazine. You are critiquing this article for tone, style, and typos. What five things would you recommend?” is best.
  • Always, always double-check ChatGPT-generated facts, studies, examples, and theories. Use it as a starting point, but know that it can’t be trusted to create anything reliable.
  • Have fun! It’s a new technology with a lot of potential for exploration. Research interesting prompts. See if you can jailbreak it and get it to instruct you on how to make napalm (I jest).

ChatGPT’s reputation precedes it. Some folks think it’s a harbinger of “the end” and that we’ll be reaching an AI singularity any day now. Others think it’s overhyped and can’t do 10% of what AI salespeople think it can.

I fall somewhere in between. I know it’s not perfect, and as a professional writer, I know it can’t do what I can do. But what it can do is game-changing. It shortens my workweek and makes my life easier. For anyone running their own business, the faster you adopt it, the better for your productivity and happiness.

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