Best Fastest Growing Apps List 2023 [Some Apps Name May Surprise You]

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Explore the top trending apps making waves this year. Discover must-have mobile applications for 2023. The landscape of apps is ever-evolving. These digital tools have seamlessly integrated into our daily lives, serving multifaceted purposes from design to security, communication to marketing, travel to HR, and beyond. The expansive realm of apps offers a solution for nearly every conceivable task, making it essential to discern which ones are worth your time and attention. But don’t worry; we’re here to help you navigate this app-driven journey.

Okta’s Business at Work Report: Unveiling the Titans

To gain insights into the rapidly expanding app ecosystem, we turn to Okta’s recent Business at Work report. Drawing data from a vast pool of over 17,000 global customers, this report unveils the Ten Fastest-Growing Apps in the World. These apps have demonstrated impressive Year-over-Year Customer Growth, ranging from a substantial 81% to a remarkable 172%. Prepare to be amazed!

Some of these apps may ring a bell, as they graced last year’s list, including familiar names like Notion, Navan, and Figma. Others, however, may be lesser-known gems waiting to be discovered. So, without further ado, let’s embark on a journey through the ten fastest-growing apps in 2023!

1. Kandji

Connect security and management in Apple devices
YoY customer growth: 172%

Claiming the top spot for the fastest-growing app of 2023 is Kandji. This Apple device management and security tool have seen an astounding 172% Year-over-Year growth in the number of customers. Kandji empowers IT administrators to streamline their operations by automating repetitive tasks and introducing innovative features into device management. This tool proves invaluable for IT teams seeking to efficiently manage and secure remote devices.

Kandji facilitates enforcing OS versions across devices, deploying auto or custom apps, configuring FileVault, and achieving security framework compliance. With Kandji, you can mitigate risks posed by software vulnerabilities and proactively thwart potential threats to your macOS environment.

Pricing: Kandji offers custom pricing tailored to the type and number of devices you need to manage.

Also: How to Troubleshoot Wi-Fi Connection Issues [Easy Guide]

2. Grammarly

Great writing, simplified
YoY customer growth: 124%

Securing the second position is Grammarly, the quintessential writing assistant app that empowers users to communicate with clarity and effectiveness. Grammarly’s AI-powered tool serves as a vigilant proofreader and editor for all your texts. It meticulously scans for spelling, grammar, and punctuation errors while providing constructive suggestions to enhance your writing style and tone.

User-friendly and versatile, Grammarly seamlessly integrates with various platforms, ensuring your documents remain error-free and your ideas are expressed eloquently across the board.


  • Basic plan: Free (basic writing suggestions and tone detection)
  • Premium plan: $12/month (full-sentence rewrites, vocabulary ideas, tone suggestions)
  • Business plan: $15/month per member (min. 3 members, featuring team-oriented tools, centralized billing, and style guides)

3. Bob

Modern HR for modern business
YoY customer growth: 123%

Securing the third spot on our list is Bob, an HR tool that has been gaining substantial popularity. In 2021, it claimed the second spot among HR tools in the EMEA region, and this year, it has recorded an impressive 123% Year-over-Year customer growth globally. Bob offers a comprehensive suite of features, including out-of-the-box onboarding, workflow management, performance evaluation, and compensation management.

This platform boasts numerous automation features and integrates seamlessly with leading payroll providers, ensuring you have all the tools required for efficient HR operations.

Pricing: Bob offers customized pricing based on your business’s size and specific needs.

4. Notion

Your wiki, docs, and projects — together
YoY customer growth: 113%

Notion is a collaborative workspace that has taken the productivity world by storm, securing the fourth spot on our list. This all-in-one tool seamlessly combines note-taking, task management, and project organization in a user-friendly interface. Notion’s adaptability to various workflows makes it an ideal choice for teams of all sizes seeking seamless collaboration and information sharing.

Notion has recently launched Notion AI, an add-on that leverages artificial intelligence, including ChatGPT, to enhance your productivity. With features like generating summaries, providing insights, brainstorming ideas, creating initial drafts, and managing tasks efficiently, Notion AI is a valuable resource for creative professionals.


  • Basic plan: Free (unlimited blocks for individuals, collaborative workspace, integrations, basic analytics, 7-day page history, supports up to 10 guests)
  • Plus plan: $8/month per user (unlimited blocks for teams, unlimited file uploads, 30-day page history, supports up to 100 guests)
  • Business plan: $

15/month per user (private teamspaces, bulk PDF export, SAML SSO, advanced analytics, 90-day page history, supports up to 250 guests)

  • Notion AI: Add to any paid plan for $8/month per user, billed annually ($10/month per user for monthly billing and Free plans)

5. Prisma Access

Deliver consistent security to your remote networks and mobile users
YoY customer growth: 109%

Prisma Access by Palo Alto Networks claims the fifth position on our list. It aims to provide secure connectivity to internet, cloud, and data center applications for users, regardless of their location. Because Prisma Access can be expanded and covers the whole world, you do not have to worry about how to size and set up firewalls at branches or how to manage appliances in colocation facilities.

Prisma Access offers a simplified onboarding process with its app or through Panorama. It caters to different needs based on your choice, with varying features and IPSec parameters.

Pricing: Prisma Access offers three licensing plans – Business, Business Premium, and Enterprise, with pricing available upon request.

Intermission: Curiosity
Search through multiple platforms, folders, and accounts with one app

Meet Curiosity, the ultimate all-in-one search tool. Curiosity allows you to effortlessly search through all your data without the need to upload anything externally, ensuring your information remains securely stored on your own computer. It seamlessly integrates with the tools you already use, including popular apps like Dropbox and Slack, offering over 50 integrations to enhance your efficiency.

Curiosity, which runs on ChatGPT, enables effective email auto-reply while also giving you quick access to your preferred AI assistant and acting as a search engine for previous AI chats.

Pricing: Curiosity offers a 14-day free trial of the Pro plan. Pricing details for plans are as follows:

  • Starter plan: Free (supports up to 5 cloud apps, Spaces, unified Inbox and Calendar, Command bar, Clipboard Manager, Contacts, Notes)
  • Personal plan: €3.99/month (unlimited personal apps and Spaces, search-in-files, indexing scheduling, AI assistant)
  • Pro plan: €9.99/month (unlimited sources, professional apps, faster indexing, AI assistant)
  • Teams plan: €9.99/month per user (Workspaces, shared Commands, AI assistant, unified billing)

6. Navan

Corporate Travel and Expense Management just got easier
YoY customer growth: 100%

Navan, formerly known as TripActions when it secured the second spot last year, returns to claim the sixth position on our list. Navan is a comprehensive business travel and expense management solution that offers reportable expenses, productivity features, corporate card management, and policy controls.

With a vast inventory of bookings and access to local travel agents, Navan simplifies the process of finding the best travel deals and discounted rates. Real-time travel tracking allows you to monitor your employees’ travel itineraries while on the move.

Navan also leverages AI to analyze data and provide personalized travel recommendations.

Pricing: Navan offers two plans:

  • Travel Only plan: Free (supports travel booking and management, exclusive airline and hotel deals and rewards, preset and customizable travel policies, travel reporting and dashboards, up to 50 monthly active users)
  • Travel & Expense plan: Custom pricing (includes unlimited virtual and physical corporate cards, up to 1% cash back, automated expense management, integrations, preset and customizable expense policies, real-time spend reporting and dashboards, built-in corporate card controls)

7. GitLab

The most comprehensive DevSecOps Platform
YoY customer growth: 97%

For software developers and IT professionals, GitLab is no stranger. This web-based DevOps platform ranks seventh on our list, empowering companies and professionals to innovate and create software more rapidly and securely.

GitLab offers an array of capabilities for developers, encompassing every aspect of a project, from creation and collaboration to testing, automation, and deployment. With user-friendly tools for managing permissions, tracking progress, and ensuring code security, GitLab keeps your code up-to-date and bug-free.

GitLab’s cloud-agnostic nature allows you to deploy your code on the cloud platform of your choice, and its support for GitOps keeps your operations efficient and effective.


  • Basic plan: Free (5GB storage, 10GB transfer/month, 400 compute credits per month, supports 5 users per namespace)
  • Premium plan: $24/month per user (code ownership, protected branches, advanced CI/CD, enterprise management, 50GB storage, 100GB transfer/month, 10,000 compute credits/month)
  • Ultimate plan: $99/month per user (dynamic app security testing, vulnerability management, dependency and container scanning, multi-level epics, value stream management, 250GB storage, 500GB transfer/month, 50,000 compute credits/month, free guest users)

8. Ironclad

Focus on legal work, not paperwork
YoY customer growth: 97%

Dealing with contracts in the business world can be a cumbersome endeavor, particularly when managing diverse contract types. Ironclad, securing the eighth position on our list, aims to simplify and streamline the entire contract management process.

This digital contract management platform caters to various contract categories, including legal, sales, finance, HR, marketing, and procurement. It covers every aspect of the contract lifecycle, from creation to management and storage, ensuring speed, security, and efficiency throughout.

With remarkable AI capabilities and analytics features, Ironclad enables you to track adoption and engagement effectively.

Pricing: Ironclad offers custom quotes based on the specific solutions your business requires.

9. Terraform Cloud

Automate infrastructure on any cloud
YoY customer growth: 93%

Terraform Cloud, our ninth entrant, is designed for teams to collaborate and manage Terraform runs in a consistent and reliable environment. It streamlines the provisioning, compliance, and management of infrastructure across clouds, data centers, and services.

The platform offers easy access to shared state and secret data, access controls, a private registry for Terraform modules, policy controls, and more. Teams can efficiently deliver infrastructure as code by codifying cloud APIs into declarative configuration files.

Terraform Cloud serves a multitude of use cases, including infrastructure as code, multi-cloud deployment, Kubernetes management, network infrastructure, virtual machine images, integration with existing workflows, and policy enforcement as code.

Pricing: Terraform Cloud offers two plans:

  • Cloud plan: Free (supports up to 5 users, infrastructure as code, workspaces, variables, resource graph, providers, modules, remote state storage)
  • Cloud Team & Governance plan: Starting at $20/month (includes team management, cost estimation, policy and security features)

10. Figma

Nothing great is made alone
YoY customer growth: 81%

Closing our list at the tenth position is Figma, a cloud-based design tool that has captured the hearts of designers and product teams, whether working remotely or in traditional office settings. Figma is built for collaboration, allowing multiple users to provide feedback and work synchronously on design projects.

This web-based vector graphics editor offers a user-friendly interface and a vast library of design resources, facilitating the rapid creation of designs and prototypes.

Additionally, Figma’s active community continually releases new plugins to enhance functionality and expedite the design process.


  • Starter plan: Free (supports 3 Figma and 3 FigJam files, unlimited personal files and collaborators, plugins, widgets, templates, and mobile app)
  • Professional plan: €12/month per editor (includes unlimited Figma files and version history, sharing permissions, shared and private projects, team libraries, audio conversations)

These are the ten fastest-growing apps in 2023, each catering to different needs and providing unique value to the market. Their rapid growth underscores their ability to meet the evolving demands of their respective fields. It’s important to note that this list is indicative, based exclusively on OKTA customer data rather than the entire market. The percentages, while impressive, provide a snapshot of relative growth. As technology continues to evolve, it’s fascinating to witness how these apps shape our digital landscape. We’d love to hear your thoughts on these rankings in the comments, especially if you’re a user or if you believe another noteworthy app should have made the list! 💥

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